5 High-Impact UI/UX Tips to Improve Your Website

peggjennae
Jun 19
3 min read

If you want your website to convert visitors into customers, donors, or loyal fans, your design has to do more than just look good. Great websites are built on great user experience (UX) and user interface (UI) principles. And while that might sound technical, the truth is: good UI/UX is just good communication.

Let's dive into 5 actionable UI/UX tips that will help you design a smoother, smarter experience—so your site works for your business, not against it.

1. Prioritize A Clear Action Per Page

Each page on your site should have one clear purpose. Whether it’s booking a consultation, downloading a freebie, or reading the next blog post, give users a single focal point.

Why it matters: When people are presented with too many options, they often choose none. Clear, singular calls-to-action reduce hesitation and increase conversions.

Pro tip: Use visual hierarchy to make your primary CTA stand out. That means consistent button colors, larger font sizes, and generous spacing. Everything else should guide the user toward that one action.

2. Design for Real People, Not Just "Users"

UX isn’t about clicks—it’s about people. Before you design a page or write a single line of copy, ask yourself: What is my visitor trying to do here? What’s frustrating them right now? Then design with empathy.

Why it matters: When your site reflects how people actually think and behave, it becomes more intuitive, more trustworthy, and more effective.

Pro tip: Do quick user interviews. Ask friends or colleagues to walk through your site and explain what they expect to happen next. You’ll uncover UX gold in their confusion.

3. Microinteractions Matter More Than You Think

Those small, blink-and-you-miss-it moments—like a hover animation or a confirmation message—are microinteractions. And they can dramatically improve how users feel on your site.

Why it matters: Microinteractions provide feedback, build trust, and make users feel like your site is alive and responsive.

Pro tip: Use subtle animations for actions like form submissions, link hovers, or menu toggles. A success message, a button color shift, or a gentle fade-in can make the experience feel smoother and more polished.

4. Break Up Text With Visual Cues

Nobody wants to read a wall of text. Long content is fine (hello, SEO!), but it needs structure. Break it up visually with headlines, icons, bullet points, and strategic whitespace.

Why it matters: Visitors scan websites before they read. If they can’t quickly understand what your site is about, they’ll bounce.

Pro tip: Think of each section as a mini landing page. Use layout and styling to lead the eye—headline, image, 2–3 short sentences, and a CTA. Rinse and repeat.

5. Think Mobile-First, but Test with Thumbs

It’s not enough for your site to shrink on a phone. It has to work on a phone. That means buttons should be easy to tap, navigation should be effortless, and nothing should feel too cramped.

Why it matters: Mobile users make up over 60% of all web traffic. If your site isn’t thumb-friendly, you’re losing leads.

Pro tip: Follow Apple’s “44px rule.” All tap targets (buttons, links, form fields) should be at least 44x44 pixels with enough spacing in between. And test it—on a real device, with a real thumb.

I hope these UI/UX tips help. Just remember UI/UX isn't just a bonus—it’s the backbone of every successful website. By implementing these five principles, you can make your site not only more beautiful, but also more usable, engaging, and effective.

Want help applying these tips to your website? Reach out to NW Summit Websites and let’s create something both strategic and stunning.